Lachlan MacDowall’s Instafame: Graffiti and Street Art in the Instagram Era, published by Intellect Books and the University of Chicago Press, is now available.
Instafame is a pioneering study of the impact of social media and digital culture on graffiti and street art. Using 23 million pieces of publicly available data from Instagram, it paints a picture of the global networks of attention and taste that underpin contemporary graffiti and street art.
the inter-related yet distinct histories and definitions of graffiti and street art
how photography and other media have shaped graffiti and street art
why and how Instagram has become the predominant media platform for graffiti and street art
critical studies of the top 100 most followed graffiti and street art accounts on Instagram, including profiles and analysis of Banksy, JR, KAWS, OSGEMEOS, Martha Cooper and others
new research techniques and methods for analysing graffiti and street art
an account of the recent institutionalisation of graffiti and street art in festivals, museums, magazines, documenters and Instagram accounts more than 75 colour and BW photographs, charts, maps and tables.
In addition, the book is the first to examine the origins and architecture of the Instagram platform in detail, providing the first platform study of an app that has more than 1 billion users but is largely absent from critical scholarship.
Table of contents:
Introduction: The Instagram Era
Graffiti and Street Art
Global Media Histories
The Architecture of Instagram
The Streets on Instagram
Instagram on the Streets
The Top 100
Conclusion: The Death of Instagram